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New products are needed to maximise the potential of PCP in the used car sector, believes Startline Motor Finance.

The company points out that the penetration of PCP in the used sector still trails new cars by some distance, so that there remains potential for very worthwhile growth.

Paul Burgess, CEO, said: “There has been rapid expansion of used car PCP in the last few years and probably something like 40% of used car motor finance is now PCP-based. This is a high level but is still some way behind the new car sector – a fact which probably, in itself, is an indication that there is potential for even more used car PCP.”

“However, the variety of used PCP products available is quite limited and, to maximise that potential, we need to see a greater level of innovation with more PCP products that are based on the particular needs of certain groups of used car buyers.”

Paul Burgess

Paul said that new approaches could be created based on everything from how used car PCP products were sold through to the people at which they are targeted.

He said: “So far, almost all used PCP has been based on a one-size-fits-all approach but, arguably, the diversity of buyers and needs in the used sector is even wider than new. Really, the motor finance sector needs to look at how to meet these needs, especially given the speed with which the macro economic picture could change over the next year or two, depending on the outcome of Brexit and other factors.”

Startline recently launched its own PCP product that is designed to be offered by dealers alongside products from traditional prime lenders and suggested as an alternative source of funding when applicants are declined. However, like the company’s other flexible motor finance products, it offers APRs and terms similar to those offered by prime lenders rather than resembling a sub-prime product.

Paul said: “For some of the dealers with which we work, more than half of the business we now write with them is based on our PCP product, so it clearly illustrates the value of innovation.

The Startline PCP product has been part of the success story seen at the company in recent years. It ended 2018 with business volumes up by around 20% on the previous year while turnover rose by around 25%.

Paul said: “2018 was a very good year for us. We attracted a number of significant new customers, ranging from major dealer groups to specialist online providers, and have also created much higher levels of business through existing relationships.

Paul Burgess, CEO

At the end of last year, Startline also moved to new offices which are more than twice the size of its previous premises, and has increased its headcount by 25% to around 90 people.

Paul added: “We certainly believe that we are in an excellent position as we head into 2019. While the used car market is likely to continue to thrive, economic conditions will be unpredictable and our product offerings will be even more relevant.”

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